RED EYE NIGHT MARKET

Night Markets have long been a staple cultural attraction throughout the world, most prominently in Asia. RedEye Night Market was modeled after the Petaling Street Market in Kuala Lumpur, arguably the world's largest open air market that boasts hundreds of thousands of visitors during the summer months. Emerging from the pandemic quarantine, this was a timely event with a meaningful mission: show care for local restaurant workers and for our Asian Pacific American community. The event saw a landslide of support in the form of 50,000 visitors in one night. The event was a powerful example of weaving authentic social impact into audience engagement and live event offerings.

ROLE: PROGRAM COMMITTEE, WEB CONTENT