NASA HQ Renaming
Brand Campaign
NASA was renaming their HQ after Mary W. Jackson, their first black female engineer, featured in the film Hidden Figures. To engage both the community around their HQ and their national audience, this multimedia campaign engaged six local artists of color to encapsulate the moment.
Six original works
Social content
Narrative Video
Microsite
Live event programming
International City Food Festival
Festival Brand Launch
International City Food Festival is a concept I developed as Events DC’s first original festival. I endeavored to create brand content and visuals that exuded warmth and inclusivity, inviting audiences to experience diverse values, routines, and traditions through the global story of food.
Brand Identity & Creative
Website Build
Video Campaign
Ads and Social Content
Programming Strategy
GATHER by Events DC
Digital Product Brand Launch
GATHER by Events DC, is a first-of-its-kind web product, which I was tasked with developing to drive tourism for the city of DC. Through the online platform and other distribution channels, audiences can connect to the best events in DC through award-winning video content.
Product Build
Creative Direction
Content Creation
Business Strategy
Partnership Management
Own Your Wonder
Rebranding & Engagement
Beauty Start-up, Own Your Wonder sought to enhance and expand their B-to-B and B-to-C lines of business. I repackaged the existing service offerings, rebranded, and executed marketing campaigns to increase revenue and engagement with minimal investment.
Brand Identity & Creative
Customer Experiences
Brand Activations
Digital Marketing
Public Relations
